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ASSESSMENT OF A SMALL-SCALE CACAO FERMENTATION METHOD FOR NICHE MARKETING

The burgeoning of small gourmet chocolate boutiques worldwide serves as a key driver for niche and ultra-niche marketing of cocoa (Theobroma cacao L.), branded as (a) geographical indication (b) estate origin or (c) based on unique genetics. Over 90% of the cacao farms globally, are small with an average size between 2 and 5 hectares and can benefit from supplying to the gourmet boutiques.

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